Glossier - @glossier
Glossier is all about fun, the New York-founded makeup and cosmetics brand believes beauty should make you feel good - and we couldn’t agree more. Offering a lifestyle rather than simply a lip balm, Glossier’s official Instagram handle has a following of 2.7 million and a large celebrity fan-base has declared affinity, including SZA, Beyoncé, Gabrielle Union and Elsa Host. We recommend you try - everything.
KVD - @kvdbeauty
KVD was born from an iconic tattoo studio and continues that fearless spirit through its range of cruelty free ink-inspired brow and lash products; and full range of high performance, pigment-rich makeup. Best sellers include Big Or Go Home Mascara, Beauty Everlasting Liquid Lipstick and the Beauty Tattoo Liner, that will stay in place well into the wee small hours.
Milk - @milkmakeup
Milk was developed at the creative studio of the same name in downtown New York, and their community and culture continue to inspire them. They see personal style and experimentation as the ultimate forms of self-expression. On top of that, they're cruelty-free, paraben-free, and 100% vegan. Hero products include, the mini highlighters and bronzers, brightening concealers and heart, moon, lightning bolt and star tattoo stamps. Who’d have known?
e.l.f - @elfcosmeticsuk
e.l.f aim to be for every eye, lip and face of their community. The makeup and beauty brand isn’t only 100% vegan and cruelty free, but they care for every customer. During the pandemic they have focussed on the health and wellness of their global family through their social channels. They also care about your wallet: products are a very affordable price-point.
Hourglass - @hourglasscosmetics
Hourglass commits to refining luxury cosmetics through their cutting-edge formulas and active ingredients, which have also been entirely cruelty-free from the off-set. Through their Eye to Eye campaign they fight a mission to protect animals in the beauty industry and beyond. And their must-tries? The ultra-refined Veil Translucent Setting Powder and Seamless Vanish Foundation Stick.