Shrimps - @shrimps

Don’t let the name fool you, no crustaceans are harmed making these collections. Initially renowned for colourful artificial fur coats, it has expanded into a full ready-to-wear offering shown during London Fashion Week. As well as the super-soft faux fur made from recycled bottles, which is still very much the heart of the brand; founder Hannah Weiland also works with mushroom leather.  


Reformation - @reformation

The hip LA apparel brand started out in 2009 as a vintage clothing outlet, but soon progressed to making its own slinky dresses and separates. Pioneers in sustainable practices from the start everything from factory conditions, eco-friendly fabrics, packaging and waste is considered. They are 100% carbon neutral and - of course - vegan. Karlie Kloss, Rihanna and Taylor Swift are all fans.  


Bethany Williams - @bethany_williams_london

This menswear designer is one of fashion’s new generation of future thinkers and has tackled social and environmental issues through her high sustainability standards from the get-go. Her cruelty-free materials range from fruit packaging waste, to bell tents and recycled garments, such as knitwear, denim, vintage lace and bedding. And she’s worked with organic peace silk, which doesn’t harm the silkworms, and deadstock wool from Italian mills. 



Stella McCartney - @stellamccartney

Animal rights activist Stella McCartney, was at the vanguard of cruelty-free high fashion when she launched her self-named label in 1995. She has never used leather, feathers, fur or skin in her collections; instead opting for innovative alternatives that look and feel just as good, if not better. Plus, all her vegan leather handbags (made of Mylo, which is grown from mushrooms) are lined with polyester that derives from recycled plastic bottles.



The Frankie Shop - @thefrankieshop

Founded by former journalist Gaëlle Drevet in 2014 with a store in the Lower East Side of New York, The Frankie Shop is a staunch favourite of the fashion industry. The oversized ‘Teddy’ multi hashtagged quilted jacket continues to be a best seller; as does its extensive range of faux leather that takes many forms from blazers, shorts and trousers; to trench coats and bombers.





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