There’s excitement in the air at Misfits HQ this week because we’ve launched our most innovative product to date – and we think you’re going to love it.

Enter Choc Protein Cereal. Yes that’s right, crunchy little balls of chocolatey goodness that contain a whopping 14g of plant protein per serving.

So why cereal? Good question! If you’re familiar with the brand you know we like to do things a little differently around here. We wanted to take a classic breakfast food and think outside the (cereal) box.

We want to position cereal as legit snacking food that can be enjoyed anytime, anywhere. After all, why can’t you have a bowl of cereal at night while watching Netflix (spoiler alert: you absolutely can).

Here’s what Nicki, our head of product, had to say:

“We wanted to create that classic joy of a sweet bowl of cereal, with a little more good stuff added. We spent six months fine-tuning our recipe to get the right balance of flavour, texture and of course nutrition. We landed on just eight ingredients to create a light and crunchy, plant-based, high protein, low sugar and high fibre product that actually tastes good and is perfect for breakfast, snacking and beyond. I hope you love it!”

Each 40g serving contains 14g protein, less than 1g sugar, 6g fibre and 150 calories. Pretty good, right?

We’ve got two delicious flavours ready for you to try, with more surprises up our sleeve.

Of course, we think it tastes cerealsly good (see what we did there) but we can’t wait to hear what you think. Grab yours now!


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