We're taking a 3 step approach of measuring, offsetting and ultimately trying to reduce our impact on the planet.

Step 1: Measuring our Carbon Footprint

In 2021, we gained Carbon Neutral status, working with Climate Partner to calculate and offset our total impact across both Misfits HQ and our wider operations making, packing and delivering our delicious products to you.

For products, we measure their entire lifecycle all the way from sourcing materials through to production and distribution to the point of you eating your bar and disposing of the packaging. We then account for how much of each product is sold each year to understand the overall impacts our products have. For our HQ and team carbon footprint we measure employee commuting, energy used to power our office, energy used for home-working, business travel, purchase of electrical goods such as laptops and computers and paper usage. We collect the data in house, then work with Climate Partner to translate that into CO2 emissions.

Below you can see the proportion of different activities on our overall carbon footprint for 2020.

In 2021, our US and Global sales grew which meant an increase in the proportional impact of transport (distribution + storage). Below you can see the proportion of different activities on our overall carbon footprint for 2021.

Step 2: Offsetting to achieve Carbon Neutral

We have tracked our impact back to the beginning of 2020, when we first launched our protein bars, and offset the equivalent emissions via Climate Partner. If you’re new to carbon offsetting, here’s how it works. Each project compensates for carbon emissions through, for example, afforestation efforts and the expansion of renewable energies. Independent organisations monitor the precise amounts of carbon saved, which are then sold in the form of CO2 reduction certificates (or offsets), which in turn finance the project. Projects that can be carried out without this financial support are not recognised as a carbon offset project.

You can read more about the projects we've supported with our offsets so far here. https://fpm.climatepartner.com/tracking/16288-2110-1001/en

We will continue to measure and offset our footprint annually at a product and company level, going forwards.

Step 3: Reducing our impact

Measuring and Offsetting is a great start and it’s more than a lot of companies do, but we know it's not enough. To slow climate change and protect our planet, we all need to significantly reduce our overall impact. By measuring our impact across the total business, we’re able to identify hot spots and focus areas to improve.

• Distribution and Storage

We’re focussing on improvements to the biggest chunk of our pie first - and Transport is a biggie.

In 2021 we sold over 5 million vegan protein bars and shipped 170,000 orders to 99 different countries! We love seeing people enjoy our protein bars all over the world, but getting those bars from us to you takes quite some transporting.

As we grow in different territories around the world, we’re expanding our operations to better serve specific territories. For example, at the end of 2021 we set up a second warehouse facility in the US, to serve all US orders. This means we can ship stock in bulk by sea, which is then stored ready to send out orders domestically meaning less impact on the planet and quicker and cheaper shipping to our customers. This move reduces the relative footprint of our transport by around 66%.

• Packaging

Whilst packaging accounts for a relatively small portion of our carbon footprint, we all know that packaging waste has a significant impact on our environment. We carefully consider the amount and types of packaging we use to best protect our products, ensuring they arrive at your door looking and tasting great.

Bar Wrappers: